Pay per Click advertising is the fastest way to drive instant traffic to your website. PPC advertising is especially useful for direct response campaigns where instant and direct action is desired from target customers. This scenario also allows for cost-per-click to be measured immediately against conversions or sales to determine Return on Investment.
PPC can be utilized to surge traffic or to acquire huge customers while demand is high. Unlike SEO, which can take time to build rankings, PPC immediately establishes an online presence, requires no real build-up time, and generates ROI much quicker when done right.
Here’s how it works: Every time your ad is clicked, sending a visitor to your desired destination, you pay the search engine a small fee. Hence “pay per click.” When your PPC campaign is well-designed and running smoothly, that fee may be trivial, because the visit is worth more to your business than what you pay for it. For example, if you pay $10 for a click, but the click results in a $500 sale, then using PPC is a no-brainer.